The American Hardwood Export Council (AHEC) is on a red oak mission in Europe

According to European Director, David Venables, “we have always believed that red oak has a major role to play in the European hardwood market. With so much focus on oak and a need for more sustainable hardwood supplies, there is a real opportunity for red oak to find new markets.”
As part of a specially focused campaign to promote and market red oak, AHEC is returning to Interzum after a 6 year break with a 150m2 Red Oak Pavilion.
AHEC are no strangers to creative marketing and the current message “Americas best kept secret” features a hand carved imaginary alien in red oak. The alien carving will be on display at Interzum together with a new red oak furniture collection from Riva, designed by Terry Dwan, and previewed earlier this year at the Cologne furniture fair.
The objective of the pavilion will be to provide a platform for the US hardwood industry to communicate the potential of red oak. Industry experts will be available to answer questions and assist potential buyers. In addition, NHLA grading expert Bob Sabistina, will be running mini lumber grading workshops each day on stand.
Any company looking to expand its temperate hardwood business is encouraged to consider this abundant and sustainable timber.
Visit the Red Oak Pavilion at Interzum in Hall 5.1.

Email: lucy@turnstonecommunications.com