The Scottish Building Employers’ Federation gets an Extreme Makeover

The principal trade body known as the Scottish Building Employers’ Federation will be dawning the new name Scottish Building Federation. The fitting new title and identity will be introduced over the course of the next few months.
Operating under the former name for some years, after much consultation with members and the Management Committee of the Federation, the change was approved at the latest Federation board meeting.
Consultation was carried out with core members and key stakeholders, including staff, but a vital component was the services of specialist branding consultants, Lacuna Communications Limited, who aided in implementing changes successfully, creatively and profitably. Lacuna will continue working in line with the Federation during the roll out process of the new identity.
Chief Executive Michael Levack commented, “We have been talking publicly about re-branding the Federation and re-identifying ourselves as the Scottish Building Federation for some time now. We wanted our name to aptly reflect the importance of the services we offer and all that we represent - in addition to signifying that we are the Federation representing the Scottish Building Industry in Scotland.”
In this role we represent the interests of the construction industry in Scotland, it is therefore vital that the Federation be at the forefront of change. Refreshing our identity is a clear signal to our members and wider audiences that we are doing just that. It is our belief that the branding and communication of the Federation need to keep pace with the developments within the construction industry.”
With a history dating back to 1895, the Federation has demonstrated its dedication to the industry and its’ members, and will continue to build on the success of the past. In moving forward the Federation will also offers the same high level of integrity, commitment and service for members, and guarantees professionalism. Essential that all audiences continue to associate these qualities with the organisation, the need for a stronger identity was obvious.
The new brand plans to benefit the Federation by building business and membership whilst ensuring fundamental values and strengths of the existing brand are not undermined. New changes will therefore be in sync with their existing business rationale and aims.
The name and identity change are the latest developments in the Federation’s Agenda for Change, which aims to develop a more modern, representative organisation that clearly and concisely represents the industry in Scotland and meets trade challenges.

Email: christinamurnin@blueprintmedia.co.uk