New identity allows former Vision Fire & Security business to
create new global brand
Vision Fire & Security has signalled the start of a
new chapter in the company’s history following its
acquisition by Pacific Equity Partners in March 2006.
To distinguish itself from the former Visions Systems
Group entities, the company will now be known as Xtralis
– a name under which its current and future businesses
can unite.
Helge Rognstad, Marketing Manager for Xtralis in the UK
explains: “At one level this is purely a rebranding
exercise to put some distance between ourselves and our
former owners in the eyes of the Markets. On the other,
it is the birth of a new business, uniting our core
product ranges under a single brand, allowing us to
expand into different areas of business without being
restricted by a ‘fire’ or ‘security’ descriptor.
“Our objective now is to build a prominent global brand
identity, supporting our VESDA smoke detection range,
ADPRO surveillance products and MILLBANK voice alarm
systems, and actively looking for new acquisition
opportunities in the UK, Europe and indeed globally
where we can identify complementary technologies and
markets.”
Email:
Helge.Rognstad@vse.co.uk
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