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Audley - Safety is older people's number one priority

The need to feel safe in a secure environment is the number one reason why older people in the UK choose to live in retirement communities according to sales research.
The concept of retirement villages is huge in America with more than a million people choosing to live in communities designed for enhanced retirement. Now the idea is taking off here with retirement communities being opened across the country.
Figures from Audley, the company which pioneered retirement living in the UK, show the top five reasons for buying an apartment are:
• Need to feel safe
• Freedom to enjoy life
• Companionship
• Knowing there is help when you need it and independence when you don’t
“There is a growing concern amongst older people about crime and whether that is based on a real or perceived threat the effect is just the same,” explained Nick Sanderson, CEO of Raven Audley Court.
“As people get older the need to feel safer in their homes grows and they tell us this is the main reason why they look at moving into a retirement community such as ours.
Our residents really appreciate not having to set burglar alarms or worry about the possibility of break-ins whilst they are out enjoying their new freedom.”
A typical retirement community consists of bungalows and two-bed-roomed apartments set in the grounds of a heritage building with bar, restaurant and leisure facilities such as a swimming pool.
There is 24 hour support staff available when needed and residents have personal alarms and other security features.

Email: ldavies@goodrelations.co.uk


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