Ujima is about to unveil a new look on the 17 th September, reflecting the organisation’s ambitious plan to transform itself from a ‘bricks and mortar’ outfit to one that transforms people and places to empower BME (black minority ethnic) communities. The new logo for the brand will be unveiled on the 17 th September by Keith Kerr, group chief executive of Ujima.

Ujima have been providing Housing and Care Services for the BME community for the past 30 years and with the appointment of a new Group Chief Executive in 2006, the company has embarked on a journey of transformation that has resulted in the development of a group of businesses each dedicated to fulfilling a specific customer need.

Driven by a ‘self-help’ business philosophy which Ujima simply expresses as offering its community ‘a hand up not a hand out’, the organisation is keen to use its unique position of influence to bring about real change within black communities in Britain for good.

This is an extraordinary and highly exciting time for Ujima; the innovative rethink about its infrastructure and its renewed focus on the customer means that we will see the new Ujima going from strength to strength. The company will be more outwardly focused and result-driven with the aim of giving their customers better life chances and opening up opportunities that will equip them with assets for life.

The multi-faceted group of businesses will work together to help BME communities achieve a higher level of inclusion in society, build up their self-esteem and drive social justice.

The five new business units are:
• Ujima Housing Services
• Ujima Development
• Ujima Maintenance Services
• Ujima Social Enterprise
• Ujima Health and Social Care

Ujima’s innovative drive for change has already been commended by the charismatic black American Civil Rights Leader Rev. Jesse Jackson who recently launched Ujima Social Enterprise hailing its inception as ‘an outstanding and innovative initiative’ The new identity has been created by Zeal Designs who have worked closely with Ujima over a number of months. Signing-off the concepts, Group Chief Executive Keith Kerr said ‘good design is one of the integral components of the new Ujima brand which is focused on delivering high quality and excellent service across all its activities’. Ujima is on a mission and, whilst it is not the biggest, it is well on its way to becoming
one of the best.

Email: marinel@reheadpr.co.uk