Thomas Pink - New year, new us – Pink unveils new-look Sloane Street concept store

Thomas Pink’s Sloane Street store has relocated to plusher, more convenient premises on the corner with Ellis Street, closer to Sloane Square. The impressive new 2,715 square-foot retail space is arranged over two storeys and has been designed by award-winning interiors specialists FourIV.
The new store oozes understated luxury, its lavish buff-coloured carpet contrasting with a dark timber perimeter, and opulent, gold-plated units finished with grey glass. Beautiful, bespoke feature pendant lights, fashioned from brass mesh, are wittily decorated with shirt buttons. An illuminated pink floor tank provides an immediate focal point, and discreetly helps customer orientation. Structural details have been ingeniously incorporated into the design, like the columns which have been transformed into tie and hanging units.
A deliberate, dramatic contrast has been created between the airy, high-ceilinged, ground floor menswear department and the more intimate women's wear area on the lower ground. Downstairs, you’ll find an inviting seating area, and padded fabric panels designed to create a softer, more feminine environment.
And, of course, the prime corner site provides maximum street visibility – the Sloane Street side carrying full-length window displays, while Ellis Street is used to display Pink’s elegant accessories and cufflinks in carefully illuminated vitrines.
“Pink is constantly expanding and refining our customer experience,” says Jonathan Heilbron, Managing Director of Pink. “The new Sloane Street store is better positioned for our customers and gives us the opportunity to create separate, bespoke spaces for menswear and women's wear to enhance the service we offer”.
Michele Barker, design director of FourIV, comments: “It’s the first time we’ve been able to apply this distinctive concept for Pink in a UK flagship store, having previously launched it with great success in some of their international locations. We’re convinced it will translate well.”
The store is at 162b Sloane Street, London SW1X 9BS and features:
• 2,715 square-foot of retail space arranged over two floors
• Concept and design by FourIV
• Cleverly contrasting use of colours and materials
• Dramatic differentiation between menswear and women's wear
• Corner site allowing variations on window display

Email: karins@thomaspink.co.uk