British Gypsum joins UK elite
 It’s official! British Gypsum is one of the UK’s
leading business brands, according to business
professionals and the organisation, Superbrands UK.
The company is one of only eight heavyside construction
materials suppliers to make the sixth annual Top 500
list of Business Superbrands, alongside other leading
brands, including Google, British Airways and
Pilkington.
Achieving the coveted 2008 listing involved a four-stage
selection process, including review by the Business
Superbrands Council and a YouGov survey of 1500
individual business professionals, who judged the brand
against a number of key business criteria.
Each brand was judged for its association with quality
products and services, the reliability and consistency
with which it delivers against promises and maintains
customer service standards; and the uniqueness and
personality of its brand, which differentiates it from
competitors in the marketplace.
From an initial list of several thousand UK B2B brands,
the process identified the top 500 brands in the UK,
with British Gypsum in a creditable 325th position in
its first ever Superbrands listing.
British Gypsum Marketing Director, Adam Richold,
believes the listing owes much to the company’s ongoing
focus on customer service and sustainability.
“Our company vision is to be the UK’s best building
materials supplier, as judged by our customers, and we
have invested massively in pursuit of this goal in
recent years. We’ve invested in new super-efficient
plant and manufacturing processes; driven innovation in
our products, systems and services; developed the
industry’s leading technical and training support
package through our respected Drywall Academy, and
introduced the UK’s first and largest post-consumer
plasterboard waste recycling service. These achievements
have already led to awards from leading industry
customers including Travis Perkins, Taylor Wimpey and
AMEC.
“Our excellent heritage and long history of delivering
innovative, high quality solutions to the UK
construction industry will have been a major
contributing factor to our success.
“At the end of the day though, it is all down to the
customer experience and our ongoing focus on
continuously improving customer satisfaction, will
further reinforce our brand strength going forward.”
Email:
paul.smith@bpb.com
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