Toshiba launches new benefits scheme - stressing quality and
rewarding commitment
 Toshiba Air Conditioning has launched a new
industry-wide benefits scheme that goes hand in hand with a fresh
appreciation of the value of its installers throughout the UK. The
scheme is called ‘Additions’ to emphasise that it is all about
giving added value. Registered Additions members immediately gain
points on all system purchases, redeemable for free Toshiba
products.
The previous Toshiba installer scheme is widely acknowledged as
having been one of the most successful of its kind in the industry.
The new scheme will build on the features of the original, which was
launched eighteen years ago and was extended in 2004.
Among the striking features of the new scheme are the inclusion of
‘Dyna-doctor’™ diagnostic tools, free training, branded clothing,
branded site logbooks, discount on other Toshiba technologies,
vehicle signage, promotional and networking activities and extended
warranties, all dependent on the level of membership. Registration
is open to all contractors in the HVAC industry and classification
is dependent on a combination of industry experience, quality
installations, Toshiba product knowledge, professionalism and, of
course, loyalty to the brand.
The new Additions benefits scheme has been developed following a
thorough re-examination of the market, the skills of the contractor
base, the position of Toshiba as one of the market leading air
conditioning companies in the UK and the new training resources
available since the launch of the Leatherhead training centre last
year.
Additions will reward the commitment of participants to Toshiba
products and training by the accumulation of points that can be
translated into purchases of equipment. It is a registration-based
scheme that emphasises quality of performance, experience and
installation standards. The original successful levels of membership
- Toshiba Accredited Installer, Toshiba Qualified Installer and
Toshiba Registered Installer, will be retained.
Email:
sarah@sarahpugh.co.uk
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