Dunlop Adhesives launches ‘Sporting Year’
Leading manufacturer of tile adhesives announces
innovative prize giveaway to help stockists drive sales
Following on from its announcement to implement massive marketing
plans in 2008, Dunlop Adhesives is launching an innovative prize
giveaway to help stockists further drive sales of its high
performance tile adhesives, grouts and finishing products.
Known as the ‘Dunlop Sporting Year’ and capitalising on the strong
associations between the Dunlop brand and sport, the 12-month
campaign will offer purchasers of the manufacturer’s products the
chance to win tickets for a whole host of prestigious sporting
events. Prizes will be offered each quarter with perhaps the biggest
prize of all being opportunity to win flights, accommodation and
tickets for September’s Italian Grand Prix in Monza.
However, the first prize up for grabs will be tickets for quite
possibly the most famous horse race in the world – The Grand
National. The 4 mile 4 furlong steeplechase, which has long
attracted both diehard racing fans and the general public alike,
takes place on the 5th April 2008 at Aintree.
To ensure maximum awareness of the competition, whilst
simultaneously building on the already strong awareness of Dunlop
Adhesive products, the campaign will be fully supported by
advertising and bespoke Point-of-Sale linked to each giveaway.
Sporting Year merchandising is also in development and is likely to
include t-shirts, mugs and a range of other items.
Debi Bailey, Senior Product Manager at Dunlop Adhesives commented:
“We are really excited about the Sporting Year 2008. We are always
looking for additional ways to support our stockists and help them
sell more Dunlop Adhesive products. This campaign is an extension of
this and compliments support which already includes retail training
courses and comprehensive sales literature.”
“The prizes on offer are superb. Add to that the supporting
advertising and the POS, and we are confident the Sporting Year will
prove a sure-fire hit, both with the companies that stock our
products - and their eventual customers.”
Email:
wayne@manifestcomms.co.uk
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