Dimplex - Teams Up With JCB
 The
internationally acclaimed construction and materials handling giant
JCB has appointed Dimplex as exclusive licensee for heating products
- a major coup and a first for the heating industry.
The first JCB product to be launched is a robust portable fan heater
with the distinctive yellow and black livery that makes JCB products
instantly recognisable worldwide. The yellow is also classed as a
safety colour in the working environment.
Dimplex was selected by JCB following a rigorous evaluation process.
Matthew Conrad, director and general manager of JCB consumer
products, said, “At JCB we want licensees who demonstrate not only
innovation but also a thorough and detailed approach in everything
they do from product design to safety and we have very exacting
criteria which must be met.”
“Dimplex not only met the high standards but also impressed us with
their product development procedures and both our companies share a
commitment to the importance of product design and brand values.
This makes our partnership a perfect match,” he explained.
Nick Paul, marketing manager for space heating products at Dimplex,
added, “With its well established brand values, we believe JCB
allows us to take portable heating to a new audience. We hope this
is the first of many JCB heating products and look forward to a long
and successful relationship.”
Available now, the new JCB-branded fan heater has a 3kW loading with
steel front and rear fascia, extra long cable and chunky cool touch
handles, making it ideal for workshop and garage use. It has the
backing of a three year guarantee and is designed to retail for
£39.99. Further products are currently in development with a full
range planned for 2008.
Email:
marketing@dimplex.co.uk
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Arundel Jones Associates LLP Registered in England and Wales No.
OC330189
Hill Farm, Linton Hill, Maidstone, Kent ME 17 4AL
Tel : 01622 745333
email
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