Dunlop Adhesives Floor Leveller Bonding Agent News 070108

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Dunlop Adhesives - Announces massive marketing plans for 2008

The rising star of the tile adhesives and grouts sector looks set to surpass its impressive 2007 success in 2008.
For any business, Dunlop Adhesives’ achievements in 2007 would rank as impressive. Since its wholesale launch into the DIY and merchant sectors in April, the brand has gone from strength to strength with sales levels increasing dramatically every month. In fact, end-users and distributors alike have flocked to the company’s products, drawn by their ease of use, exceptional quality and technical innovation.
Now the Stoke-based manufacturer is planning to build on this success in 2008 - something that will be driven in part by recently announced and extensive marketing plans.
To ensure increased awareness and uptake of its products, as well maximum sales support for its stockists, Dunlop Adhesives has confirmed that 2008 will see a far-reaching advertising campaign
covering not only trade publications but also consumer and lifestyle press. This will be backed up by a comprehensive programme of PR activity to further ensure the brand stays at the forefront of
people’s minds.
In addition, the company is planning to incentivise end-users with a series of reader offers run in conjunction with high-profile magazines and offering people the chance to win all manner of prizes,
likely to include a full bathroom.
On top of this, Dunlop Adhesives is also planning an initiative known as ‘The Dunlop Sporting Year’. Building on the existing and strong association between the Dunlop brand and sport, this campaign will
see the innovative manufacturer offering people who purchase its products the chance to win free tickets to major sporting events throughout 2008.
At the time of going to press, events under consideration included the FA Cup Final, Wimbledon, the British Golf Open and the British Formula 1 GP to name but a few. Plus - such is the strength of Dunlop Adhesives’ commitment to this particular initiative - the company is even creating extensive materials to support it, including a special Dunlop Sporting Year logo and relevant Point-of-Sale materials.
Throughout the year, Dunlop Adhesives is also planning to complement the existing POS package it offers distributors, which already Includes hanging boards, floor stickers, shelf strips and ‘bus stops’. It will also extend its range of ‘how to guides’, which offer the end-user easy to follow guidance on a variety of tiling topics, from tiling with large format and natural stone tiles to how to tile showers.
Commenting on the plans, Dunlop Adhesives’ Product Manager, Alex Underwood, said: “The Dunlop brand is one of the best known in the world. It is widely associated with excellence – whether that’s in
sporting circles, motoring or the manufacture of building products.”
“In 2008, we intend to capitalise on this even more than we have in 2007. Our new marketing plans will make our products desirable to an even wider number of customers enabling them to achieve improved results – and our stockists to enjoy increased sales.”

Email: wayne@manifestcomms.co.uk

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News Categories : Floor Leveller
Bonding Agent
Flexible Adhesive
Non Slip Wall Tile Adhesive
Multi Purpose Fix and Gout
Rapid Set Floor and Wall Tile Adhesive
Wall Grout
Ready Mixed Grout With Micoban
Silicon Sealent With Microban