Pilkington has dedicated the New Year to Part L of the Building Regulations for England and Wales 2010 through a new integrated marketing campaign. The campaign guides installers, fabricators and window companies through the Part L process and recommends products that meet the new regulations.

The campaign, which includes advertising, sales literature, PR and a dedicated section on the Pilkington website, highlights just how easy it is to specify windows to meet Part L 2010 and glazing’s role in the energy-efficiency of a home. Importantly, the Pilkington campaign will also show installers and window companies how Part L 2010 can be a benefit to their business and add value to their product offering. Supplying products from the Pilkington energiKare™ range , which meet and in some cases exceed the proposed changes to Part L of the Building Regulations for England and Wales in 2010, is one way of achieving added value.

Andy McDowell, Pilkington, said: “Part L 2010 offers the glazing industry an important opportunity to add value to their product offering and market energy-efficient windows to homeowners and housebuilders. Our industry media offers one of the most effective ways of reaching the right audience, and therefore a trade advertising campaign compliments our other initiatives, such as a user-friendly sales guide for our customers which demystifies the Part L 2010 legislation. The glazing industry has a major role to play when advising its customers on Part L 2010 and how energy-efficient glazing can help housebuilders and homeowners improve the energy-efficiency of their homes. In tough market conditions, it is all about increasing the value of the offering to customers - and supplying energy rated products that meet Part L 2010 is one way to do this.

“Products such as the Pilkington energiKare™ range not only fit diverse markets, such as new build homes or older traditional properties, but it also allows higher ratings to be achieved more easily. Most importantly the Pilkington energiKare™ range adheres to Part L of the Building Regulations now, and will continue to do so as changes to the Building Regulations are put in place in October 2010 and beyond.”

As well as a trade advertising campaign, Pilkington has produced a number of other materials to help the industry and architects and specifiers get to grips with the upcoming changes to the current legislation, including a webinar in conjunction with Building Magazine. These will be available at www.pilkington.co.uk/energikaremarketingsupport.

Pilkington energiKare™ combines two leading Pilkington products, Pilkington Optiwhite™ and Pilkington K Glass™, and can reduce net heat loss from windows by up to 90 per cent, when upgrading from single glazing. At the same time, Pilkington energiKare™ allows in more heat and light from the sun, contributing positively to a home’s energy requirements.

The Pilkington energiKare™ range is a range of energy efficient glazing for all property types. As well as Pilkington energiKare™ Classic which can achieve a WER rating of C, the range also comprises of Pilkington energiKare™ Triple which can exceed the requirements for a WER rating of A, Pilkington energiKare™ Plus which can achieve a WER rating of A or B and Pilkington energiKare™ Legacy which is ideal for improving the energy efficiency of older buildings without necessarily changing their character.

Email: Pilkington@respond.uk.com