Advanced IT cooling systems specialist TROX AITCS has made an
additional appointment to its senior leadership team to build on
rapid international expansion.
German-born Joachim Backes joins TROX AITCS as Managing Director. He
is supported by Guy Hutchins, who continues in his role of Chief
Operating officer.
Mr Backes, an Economics graduate with an MBA, brings to the company
extensive commercial experience gained in international sales and
marketing roles. He has worked for 16 years for the lighting and
controls specialists Zumtobel Group, headquartered in Austria. For
the last four years he was the Head of International Key Account
Management for the THORN brand based in the UK.
In his new role, Mr Backes will be based in the UK with an
international remit for commercial development of the company’s
range of mission critical cooling systems worldwide. He will have
responsibility for the strategic direction of TROX AITCS,
determining product development approaches and targeting resources,
in collaboration with an experienced team already in place.
TROX AITCS has seen a steep increase in demand for its suite of IT
cooling systems in recent years, driven by rapid increases in
processing capability of servers and the corresponding increases in
demand for adequate cooling solutions.
The company’s range includes rack-based cooling solutions, as well
as a desk-based system, with a choice of CO2 or chilled water
cooling to suit individual strategies of data centre managers.
“Major clients for advanced IT cooling systems are predominantly
multi-national businesses” commented Mr Backes. “Effective cooling
is crucial to maintain their critical IT infrastructures. So when
these clients look for a supply partner, they need a company that is
not only capable of understanding and solving problems, but is also
able to provide solutions in an internationally consistent way. They
also demand a supply partner that has demonstrated its commitment to
investment in on-going research and development. My role will be to
extend the international reach of TROX AITCS, and to guide the
development of our product range to safeguard the interests of our
clients into the future.”
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