Ideal Standard, a leading provider of innovative and design-driven
bathroom solutions, today reinforces their focus on hotels with the
launch of its new hotel solutions brochure and design planning
service for hotel specifiers at the Bath Room, Ideal Standard’s
bathroom design studio in Clerkenwell, London.
Following in-depth market research, Ideal Standard has gained a
great understanding of the specific needs of the hotel industry. The
research has shown that there is a real demand for a company that
can offer a complete solution to all areas of hotel bath rooms.
Ideal Standard has therefore brought to market a new strategy based
on the “one solution, one supplier, one maintenance package”
approach.
Tony Rheinberg, Ideal Standard Marketing Manager commented, “We
understand what hoteliers want to include in a bathroom. There is no
‘one size fits all’ hotel bathroom solution and that is why it is
important to be flexible. We can do everything from high-end guest
rooms to spas to public washrooms. Our new hotel brochure brings
together everything you will need in one place, whether you are
designing a 10 or 500 bedroom hotel.”
Ideal Standard’s design studio, the Bath Room, in London offers
hotel specifiers a chance to see and plan their bathroom and
washrooms and provides a 3D visual design service as well as a free
of charge mock up area. Specifiers can also see a real-life
demonstration of a hotel en-suite setting, and the Gerloff shower
and bath system, which incorporates a unique sound, steam and
lighting showering experience.
The new brochure brings together a broad range of products for the
hotel sector and has been designed to work for all types of hotels.
It is the only solution brochure directly aimed at the hotel sector
within the UK and offers an extensive collection of products,
credentials, industry insights and design resources. The benefits of
the hotel guide are vast and range from offering style tips for
guests rooms to advice on maintenance and cleaning. The book
delivers all the information required to get the most from any area
of hotel bathroom design.
Ideal Standard has also introduced a new basin range named Strada
which is featured in the brochure. The Strada vessel basin
(pictured) is highly suitable for hotels and has been designed with
a contemporary luxury look and modern style to suit high-end hotel
design.
Ideal Standard has a wealth of experience in supplying bathroom
solutions to both the residential and commercial sector. The company
has worked with clients in the hotel industry for decades and the
launch of the new offer signifies Ideal Standard’s commitment to
developing its portfolio within the sector. With a deep
understanding of the industry, a great product range and solid
maintenance and aftercare, Ideal Standard is able to offer a
competitive package to hotels across the UK.
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