Ideal Standard today unveils a host of new products for the first
half of 2011. A new brand strategy will also be rolled-out for 2011,
following extensive research with consumers and customers conducted
over a two year period.
Ideal Standard is a heritage design-driven brand, and this design
focus will continue to be critical. However, moving forward, there
will be a greater emphasis on developing products driven by consumer
insights and different consumer needs for their bathroom space.
This new dual approach will ensure Ideal Standard continues
delivering innovative, design-driven bathrooms while being equally
led by what consumers are looking for in their bathrooms, be that
young families who require practical, space saving solutions,
professionals looking for stylish, design-led spaces or older
audiences prioritising safety and accessibility.
Keith Boad, Managing Director, Ideal Standard commented, “The
roll-out of a new brand strategy is an important milestone for Ideal
Standard. We will be making a significant investment in the Ideal
Standard brand.”
The new brand strategy is being revealed at a week-long event at the
Williams F1 conference centre in Oxford, where customers and media
can find out more about the company’s new direction. Ideal Standard
is also unveiling its 2011 range of bathroom products at the
conference centre, which include Playa, Kubo, Idealrain, Strada,
Countour 21, ITV exposed shower valve and Ceramix Blue.
Playa range
Playa is a design-led bathroom collection and has been developed for
consumers looking for good quality products at an affordable price,
without compromising on style. The range has been designed by
ARTEFAKT Design.
Kubo range
Kubo is Ideal Standard’s brand new shower enclosure. With an
emphasis on style and design, the shower enclosure has been
developed for consumers who want a contemporary unit at an
affordable price.
Idealrain
Idealrain is Ideal Standard’s newest range of shower kits and has
been designed by ARTEFAKT Design. With a sleek, modern design, the
range offers excellent performance at an affordable price. The range
includes four hand sprays, six shower kits, three shower sets and
three rain showers, all with a superior flow rate.
Strada
Strada is Ideal Standard’s new basins, furniture and accessories
range, offering a co-ordinated look through ceramic and furniture
ranges from one brand and design style.
Contour 21
Contour 21 extension products are additions to the original Contour
21 products, designed to fulfill the requirements of Part M building
requirements. The Contour 21 extension range is about identifying
the user and regulations of each commercial sector and providing
product solutions and layouts to satisfy these needs.
ITV
Ideal Standard’s new ITV exposed shower valve is available as part
of the ITV shower pack. ITV, just as the Idealrain S1 single
function shower kit, was designed to have an excellent flow rate
even at a very low water pressure (down to 0.1 bar) and is therefore
suitable for all water systems.
Ceramix Blue
Ceramix Blue is Ideal Standard’s newest brassware range, designed by
award winning design house ARTEFAKT. It has been developed for
consumers requiring a modern, stylish range of brassware with
superior performance where user safety and water saving are a
priority.
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