Dulux Trade is further driving product innovation in the coatings
industry, with the launch of its new, improved Vinyl Matt White. In
a significant development for decorators and painting contractors, Dulux Trade has created a new formulation of its signature Vinyl
Matt White, to deliver an even better finish and have less impact on
the environment.
As well as offering appliers a high opacity, easy-to-apply solution,
the reformulated product now delivers lower sheen levels and
provides a flatter finish than its predecessor. This makes it easier
for appliers to disguise uneven surfaces and achieve a high quality
result for their customers.
Dulux Trade has also incorporated the technology and research behind
its ground-breaking Ecosure range of coatings to make Vinyl Matt
White better for the environment. This move is one of the latest
developments in Step Towards Greener, the company’s sustainability
programme.
To measure the sustainability credentials of the new Vinyl Matt,
Dulux Trade used its Environmental Impact Analyser, a cradle to gate
tool that looks at three areas - waste, water and carbon usage. The
results confirmed that the new Dulux Trade Vinyl Matt White contains
15 per cent lower embodied carbon and has a 20 per cent reduction in
water when compared to its predecessor.
“The latest improvements to Vinyl Matt White will make a real
difference to professional decorators and painting contractors,”
said Alex Briggs, Brand Manager for Dulux Trade Core. “As well as
offering better performance characteristics, it helps appliers meet
the sustainability requirements of their customers. The commercial
and public sectors have demanded sustainable products for some time.
With the updated formulation, appliers now have a solution, which is
more environmentally friendly without compromising on performance.
“Dulux Trade is continuously exploring how it can improve its
products to ensure they deliver what appliers and end users need. As
such, the reformulation of Vinyl Matt White is the first step in
improving the sustainability of the Dulux Trade core range, and is
something we hope to roll out across the whole portfolio.”
Dulux Trade Vinyl Matt is ideal for most sealed interior wall and
ceilings surfaces such as previously painted plaster and drywall,
woodchip and blown vinyl wallcoverings. Alongside White, Dulux Trade
Vinyl Matt is available in over 14,000 shades. The release of a
reformulated Pure Brilliant White Vinyl Matt is expected later this
year.
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