OSRAM Expanding In The Market For Energy-Efficient Lighting
Systems & Luminaires
Acquisition of Siteco Lighting GmbH opens up further potential for
growth in LED applications
OSRAM is acquiring Siteco Lighting GmbH based in Traunreut/Germany
from Barclays Private Equity. Siteco is a leading European lighting
company with a worldwide workforce of 1250 and achieving revenue of
around €220 million in fiscal year 2010. The company supplies
luminaires and lighting systems for urban infrastructures such as
public and commercial buildings, streets, tunnels, airports and
sports stadiums. More than two thirds of the global lighting market
is covered by luminaires and lighting systems. “With this
acquisition, OSRAM is addressing this key market. As a leading
manufacturer of lighting components, we are now also further
expanding our competencies in the solution business. This applies to
conventional energy-saving lighting technology and in particular to
LED-based luminaires and systems, where we are expecting the
greatest growth”, says Martin Goetzeler, CEO of OSRAM. The
transaction remains subject to approval by the relevant antitrust
authorities. The parties have agreed to keep the purchase price
undisclosed.
Siteco produces luminaires in Germany and China and has over 15
sales companies in Europe, as well as a global sales network. This
acquisition therefore provides OSRAM with broad access to the market
for lighting solutions and a modern range of products in the field
of interior and exterior lighting. Furthermore, OSRAM will benefit
in the development of new products from Siteco’s wealth of
experience arising from collaboration with end customers,
architects, lighting designers and installers. Siteco is
responsible, for example, for the lighting of the Allianz Arena in
Munich, Barajas Airport in Madrid and of the world's tallest
buildings, the Taipeh Tower in Taiwan. With regard to the product
spectrum and fields of application, the Siteco portfolio is ideally
supplementing the product range of the joint venture formed by OSRAM
and Traxon Technologies in 2008.
The demand for innovative, energy-efficient lighting solutions
continues to grow at a rapid pace. The entire market for components,
luminaires and lighting systems is estimated by analysts today at
around €45 billion, over two-thirds of which is accounted for by
luminaires and lighting systems. Driven by semiconductor-based
technologies such as LEDs and OLEDs (organic light-emitting diodes),
the total market is likely to grow to around €65 billion by the year
2016.
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