Crown Paints chose Ecobuild to launch a ground-breaking new
initiative to chart the carbon footprint of every product it makes -
heralding a carbon revolution across the business and the market
sector.
The manufacturer has worked with sustainability consultants Best
Foot Forward on a comprehensive study of its products which will now
underpin Crown Paints’ pioneering and transparent action towards
sustainability.
With analysis including the impact up and down the supply chain,
Crown Paints now has a benchmark from which to reduce its carbon
footprint across the business.
At Ecobuild, Crown Paints announced it would use the sound data
produced as a catalyst to drive down greenhouse gas emissions across
the life-cycle of its entire product range by 10 per cent in 2015 –
and 25 per cent in 2020.
These two new targets are in addition to the company’s existing
‘earthbalance’ sustainability targets of zero waste to landfill by
December 2012.
Vernon Kinrade, Crown Paints’ Specification Sector Support Manager,
said: “Through our earthbalance sustainability programme, we have
been striving to reduce environmental impact across the board and
our efforts over the last couple of years have provided real and
measurable improvements.
“However in 2011 we have a special new focus on our carbon footprint
– and the beginnings of the process to drive a carbon revolution
across our business.
“Being able to establish the carbon footprint of every single
product we make is groundbreaking, with very few other companies
having this level of knowledge across their full range.
“We now have an accurate measure of our products and a basis from
which action can be taken to reduce our carbon emissions further.”
Vernon added: “Our customers depend on us to provide them with the
best information to make the most appropriate choices – and this is
why this programme is so important.
“The delivery of environmental information to our clients has been
transformed - with the reassurance that new standards in sustainable
best practice are being delivered - without any impact on quality.
“It will ultimately help them make informed decisions about the
paint they buy.”
Charlotte Yates, Crown Paints Technology Officer For Sustainability,
said: “The research, development and investment in this programme -
coupled with the announcement of our new targets for greenhouse gas
reductions - gives a strong statement about the direction we are
taking as a company.
“We don’t just want to make one or two ‘green’ products, we want to
be sustainability leaders. It’s not about filling a market niche,
it’s about changing the way we do business.
“To achieve our ambitious carbon footprint targets we will be
working closely with our suppliers to drive innovation and introduce
methods to produce the quality of product for which Crown Paints is
renowned, with much lower impact on the environment.
“We will also empower our staff and encourage our customers to
innovate and support this reduction programme - and while we pursue
company-wide emission reductions, we will continue to focus upon
performance.
“We pride ourselves on the performance of our paints. Specifiers and
contractors benefit from the supply of UK-produced, high quality,
time proven paints, which carry more than 200 years’ experience in
every can.
“It is our duty to continue to develop paints and varnishes that
deliver a premium level of protection and durability, extending the
life of the substrate and extending the time needed between
reapplication.”
Listen to the Crown Paints podcast from Ecobuild, which gives an
insight into the company’s carbon revolution at http://itunes.apple.com/gb/podcast/crown-paints/id417711705.
Find out more about Crown Paints by contacting the customer
relations team by email below.
|
E-mail Crown Paints |