The new 2011 Business Superbrand list, confirms Siemens as the UK’s
number one Industrial Engineering brand for the second year in a
row.
The announcement acknowledges Siemens including its Industry
Building Technologies division as one of the UK’s leading business
to business (B2B) brands. The ranking follows a robust research
process administered independently by The Centre for Brand Analysis,
which analysed the views of an Expert Council and 2,000 UK business
professionals.
Of the thousands of brands initially considered, only the top 500
are deemed to be Business Superbrands. Industrial Engineering
category leader Siemens, was placed 29th overall, improving one
place from last year, in the prestigious annual listing, which is
now in its ninth year.
Stephen Cheliotis, Chairman of the Expert Council & CEO, The Centre
for Brand Analysis, said: “Congratulations to Siemens on again
confirming its Business Superbrands status. This shows the strength
and potency of the Siemens brand in the UK.”
“As we enter another difficult year, the resilience of a business
can be boosted by its reputation, helping to stimulate demand and
loyalty versus weaker-branded rivals. Siemens and its employees can
be extremely proud to be recognised amongst the UK’s leading B2B
brands. The achievement reflects the views of experts and
professionals who deemed the brand to represent quality, reliability
and distinction,” added Cheliotis.
Rolls-Royce Group was the number one brand overall, up from second
last year, whilst BlackBerry also moves up one position from last
year to take second place. Completing the top three is software
giant Microsoft, which fell from the number one spot. Eight of the
top ten remain the same as in 2010, proving the buoyancy a strong
brand provides.
Andreas J. Goss, Chief Executive of Siemens in the UK, is very
pleased with the company’s success: “To be recognised nationally as
a Business Superbrand is a powerful testimony to the pioneering
strength of our company and the dedication of our 16,000 employees
throughout the UK.”
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