Mark Rasmussen has been appointed Group Marketing Manager for the
Harlequin Group of companies worldwide. Mark, who joined the
Tunbridge Wells based enterprise last year as Interim Group
Marketing Manager, heads up a global marketing team whose portfolio
includes the established Harlequin dance floor and Black Cat Music
brands, which were joined recently by the newly introduced
MusicPracticeRooms.com brand.
Mark previously worked as Consumer Marketing Manager for General
Electric, following an earlier agency background. His role will
embrace an overview of marketing operations for the main Harlequin
businesses located in the UK, America, Europe, Asia and Australasia,
as well as the successful Black Cat Music distribution franchise in
the UK, Europe and Russia.
Harlequin’s recognised global leadership in dance floor technology
is based on informed research and working closely with the dance
community to create floors that dancers, at all levels of
achievement, aspire to dance on. The company continues to develop
this rapport with its customers through embracing new online
marketing initiatives including the use of social media and video,
and welcoming comment and interaction as well as providing advice
and supporting the dance profession through research funding.
Black Cat Music offers a comprehensive programme of music education
and performance equipment and has established its online e-commerce
store as a popular destination for quality, yet affordable products.
Commenting on his appointment, Mark said, “I’m so proud to be
working with such a great team. Harlequin are not only the
innovators and leaders in our industry but, uniquely among it’s
competitors, supports research into dance injuries, sponsors events
such as the Prix de Lausanne and continues, year on year, as a major
supporter of the International Association for Dance Medicine &
Science.”
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