New standard in bathroom economies can save up to €430 - per year
ISH 2011, FRANKFURT, GERMANY – Ideal Standard International, the
leading bathroom solutions provider, today launched a new water and
energy saving innovation, CeraMix Blue, created by award-winning
design house Artefakt under its flagship brand Ideal Standard. This
range has been created in line with its brand ethos “Inspired by
Real Life”, reflecting a deep understanding of the personal and
intimate role the bathroom plays.
Continuously aiming to improve its products with regards to their
impact on the environment, Ideal Standard CeraMix Blue represents a
new era in water management taps. Following on the success of the
earlier taps range - Ideal Standard Attitude - CeraMix Blue takes
the eco-challenge one step further. Offering the most energy savings
in the market this new range was designed for those seeking to
reduce water and energy costs without compromising on aesthetics,
functionality, increased safety and eco-consciousness.
Setting a new standard in water and energy savings
The Ideal Standard CeraMix Blue range offers end-users savings of up
to €430 per year. These savings are possible thanks to a new
innovation in the internal design of the tap mixer and cartridge.
Compared to an average tap, stagnant water in the spout is reduced
by more than 80%, enabling the desired water temperature to be
reached up to 90% faster than normal. As a result, CeraMix Blue
offers a fantastic return on investment by enabling less water and
energy to be consumed thereby lowering bills. All CeraMix Blue taps
are certified with the highest WELL (Water Efficiency Labelling)
ratings. WELL certification is only awarded to products
demonstrating immediate and recognisable savings whilst meeting
international standards.
“In the 21st century, dealing responsibly with water and energy is
crucial. Our futures and that of our planet are at stake. As a
bathroom manufacturer, we are taking that responsibility seriously
and addressing the issue of sustainability; ensuring that we create
products which waste less water and enhance energy savings. CeraMix
Blue is a breakthrough innovation in water and energy saving design.
We will continue to expand our focus on providing
ecologically-minded solutions which guarantee greater efficiency,”
said David Hamill, Chairman Ideal Standard International.
Safety features
Thanks to the IdealPure technology, Ideal Standard CeraMix Blue has
lead-free and nickel-free water carrying components on basin and
kitchen mixers, for improved quality of the drinking water. This
meets World Health Organisation guidelines, expected in 2013, which
will recommend lower levels of hazardous metals in contact with
drinking water.
The Ideal Standard CeraMix Blue range is available across Europe.
|
E-mail Ideal Standard |