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Formica Limited is delighted to announce that Richard Crisp has been appointed as the new Axiom by Formica® National Sales Manager. He will take over responsibility for driving sales development of Axiom® in the UK through close liaison with key accounts, and support for kitchen studios and distributors.

Richard moves to this role having been the Business Development Manager for Formica Limited in the Midlands, a position he has held for five years. His knowledge of premium laminate surfacing products through this period is coupled with experience in the home furnishings market. Previously Richard held sales and quality management positions at Integra Products where he developed an excellent understanding of the consumer market.

“The Axiom by Formica brand in the UK is well recognised and respected, and ideally placed for improving their homes rather than moving and are also looking for excellent value. I know that the coming months will be a really exciting time for Axiom, and that there is plenty of opportunity in the market to develop the range,” said Richard.

Axiom by Formica is the leading premium kitchen worktop collection in the UK and Ireland, and has established itself as the top choice for kitchen designers, specifiers and developers, and home renovators.

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