Ideal Standard ArchiModule Modular Fixture Technology News 010411

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Editors Note: Ideal Standard provide:

Bathroom designs
Shower cubicles
Shower controls
Bathroom furniture

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IDEAL STANDARD INTERNATIONAL - New Ideal Standard ArchiModule: Modular Fixture Technology Offers Total Freedom Of Installation

Ideal Standard International, the leading bathroom solutions provider, today launched ArchiModule, a new modular built-in water control and outlet solution for showers, bathtubs and wash basins, under its flagship brand Ideal Standard. This collection has been created in line with its brand ethos “Inspired by Real Life”, reflecting a deep understanding of the personal and intimate role the bathroom plays.

ArchiModule was created by award-winning design house Artefakt for consumers seeking stylish, sophisticated and intelligent water fixtures that reflect their own personal style. The Ideal Standard ArchiModule range offers both consumers and installers a welcome alternative to traditionally rigid bathroom fixtures, by providing the freedom to fully customise the installation of controls, mixing units, taps and showerheads. This new-found flexibility means that users are able to place their water controls and outlets in any way and any place they wish without compromising on features and performance. ArchiModule is easy-to-install, fully hidden behind the bathroom wall, allowing for the easy creation of a clean and sleek look in the bathroom. The highly flexible ArchiModule technology facilitates even last-minute changes, so that consumers can create a unique personal and elegant bathroom style.

“In this day and age, styles are constantly evolving, and can be challenging to keep up with. Up until now, traditional bathroom fixtures have been relatively rigid in terms of specific installation and placement requirements. It was important to us to create water control fixtures that reflect Ideal Standard’s appreciation for modern style without comprising on functionality. ArchiModule offers users complete freedom to customise and play with the design of their bathroom so that it reflects their own evolving personal style,” said Achim Pohl, Artefakt designer.

The Ideal Standard ArchiModule range will be available across Europe as of September.