New innovative collections to match any style or personal need in
the bathroom
ISH 2011, FRANKFURT, GERMANY - Ideal Standard International, the
leading bathroom solutions provider, today launched a new range of
total showering solutions under its flagship brand Ideal Standard.
These collections have been created in line with its brand ethos
“Inspired by Real Life”, reflecting a deep understanding of the
personal and intimate role the bathroom plays.
With a complete range of shower enclosures, including new ultra
modern, super flat shower heads and trays, Ideal Standard offers the
perfect showering experience in terms of water savings, safety,
space and design. Whether for a family home or a luxury hotel suite
and regardless of style, size, shape or budget, Ideal Standard
offers a showering solution for everyone that can easily integrate
consumers’ different needs and styles to create the ideal bathroom.
The latest innovations on show at ISH are the perfect ingredients to
create a total showering solution.
“As leaders in design, Ideal Standard showering solutions bring the
latest technology, the most up-to-date innovations and the highest
quality materials to every bathroom. Durable, long-lasting, simple
to install, easy to maintain, practical and comfortable to use,
every aspect of the shower experience has been thoroughly researched
resulting in more dynamic shapes, taller walls, stronger glass, and
hand sprays that are not only highly attractive but more efficient
and pleasurable”, said David Hamill, Chairman Ideal Standard
International.
Stylish and super flat Idealrain offers maximised spray with minimum
water use
Created by award winning design house Artefakt, the Idealrain
collection features the flattest shower heads ever developed. This
unique design has just won an honourable mention at the prestigious
Red Dot Design award. The flat design was not only created with
beauty in mind but also for improved functionality. The ultra thin
shower head provides a larger spray surface area and the addition of
extra water nozzles at the extreme rim of the shower heads offer an
improved flow of water for an exhilarating experience. In addition
to its sleek and modern design, it also provides users with a better
showering experience and the opportunity to reduce water
consumption.
Following Ideal Standard’s constant search to improve its products
in terms of eco-friendliness and water savings, Idealrain has been
fitted with a flow-restrictor. This cuts the amount of water used in
high-pressure systems from a typical 12 litres to 8 litres – saving
money and caring for the environment without compromising on
performance. The showering experience is also maximised on low
pressure systems, thanks to the extra water nozzles on the larger
spray surface.
Idealrain offers the choice of three spray patterns: Saturate,
Invigorate and Concentrate. The flexible rubber nozzles are easy to
clean, and a small ergonomic fin on the spray plate enables an easy
swap between the 3 spray modes. Idealrain includes a range of four
hand sprays, six shower kits, three shower sets and three overhead
rain showers all with a superior flow rate and great style.
Ideal Standard Kubo offers a minimalist style and highly durable
design
Ideal Standard Kubo has been developed specifically for consumers
looking for affordable design, excellent functionality and high
quality. It features a range of 6mm thick glass enclosures with
stylish bright silver aluminium profiles, offering a minimalist,
modern look. Ideal Standard Kubo includes several features to
simplify installation such as doors which can be fitted either to
the left or right, side panels and a horizontal adjustment which
ensures a perfect installation. The sliding doors are fitted with
double ball-bearing wheels which offer best-in-class sliding
movement, that won’t cause any jarring. The enclosures feature
toughened safety glass available in two finishes: clear or satin.
Ideal Standard Kubo enclosures are durable as well as easy and
flexible to install, great to use and simple to maintain.
Ideal Standard Tonic enclosures - a touch of luxury
The latest Ideal Standard Tonic shower enclosures are designed with
luxury in mind. Made from tempered 8mm thick glass, these enclosures
provide a safe, solid space for the shower, with a beautiful and
harmonious design. Ideal Standard Tonic’s frameless structure
combined with a bright silver finish creates a clean and luxurious
look for the bathroom providing a feeling of openness when in the
shower. The range can be installed on different kinds of shower
trays or in a wet-room installation to give any bathroom that
exclusive look.
IdealClean finish can be added to the glass structures, making it
especially easy to clean and stay clean for longer. Ideal Standard
Tonic is a total bathroom solution with a simple, clean design; the
collection is highly versatile and appealing to a wide range of
tastes and requirements.
Ideal Standard Ultra Flat shower trays creating a sense of space
in the bathroom
The new Ideal Standard Ultra Flat shower trays, also created by
design house Artefakt, are a mere 4cm high, enabling entrance to the
shower at virtually the same level as the floor and so creating a
feeling of space in the bathroom. Thanks to their sleek, low
profile, the Ideal Standard Ultra Flat trays bring a modern and
minimalist design to a showering space or bathroom. Ultra Flat has
been fitted with Ideal Grip, a water-based coating to dramatically
reduce the risk of slipping when using the shower, thus increasing
safety in the bathroom for young and old people. Ultra Flat is
available in different sizes and shapes: rectangular, quadrant,
pentagon or squared – so that it can be perfectly integrated in any
bathroom. The shower trays can be fitted perfectly with the Ideal
Standard Tonic or Kubo range; and combined with Idealrain shower
solutions to create the perfect showering experience for everyone.
Idealrain and Ultra Flat are currently available across Europe; Kubo
and Tonic enclosures will be available as of April and June
respectively across Europe.
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