Ideal Standard International, the
leading bathroom solutions provider, today launched Strada, a new
collection of slick ceramics and contemporary furniture, an
expansion of the popular Connect collection, IOM, a comprehensive
range of modern accessories and SoftMood, a luxurious furniture and
accessories collection under its flagship brand Ideal Standard.
These collections have been created in line with its brand ethos
“Inspired by Real Life”, reflecting a deep understanding of the
personal and intimate role the bathroom plays.
The bathroom has long moved from being a mere functional space to a
real living area in the house. People are spending more time in
their bathroom, whether it be for grooming, pampering or simply to
relax. In parallel, furniture and accessories are playing an
increasingly key role when selecting bathroom products with people
seeking to maximise and customise their bathroom space, whether for
practical storage reasons or sheer aesthetics and comfort. Bathroom
furniture has become a real driver for the style of the entire
bathroom. Many consumers will now choose their shower, bath tub and
sinks to match their choice of furniture rather than the other way
around.
Room for everything
Having a well-organised room with good storage space and clever
features is essential, especially for those with limited space.
Ideal Standard’s innovative furniture and accessories offer
exceptional drawer capacity, interior organisers and space-saving
siphons. With different styles and price ranges, Ideal Standard
offers furniture and accessories that will match everyone’s budget
and taste.
Directed by the ever-changing needs, tastes and desires of consumers
and designed for indulgence, refreshing, or everyday functionality,
each part of the bathroom is set to make bathroom time quality time.
“Furniture & accessories is an important area for Ideal Standard as
this is becoming one of the key elements in a consumer’s buying
process and enables us to offer a total bathroom solution. Market
research tells us for example that ceramics pedestals are often
replaced by storage solutions, and therefore the choice of furniture
becomes as important as the choice of other bathroom products such
as ceramics and taps. Our wide range of furniture and accessories is
designed to help consumers personalise their bathroom as well as
offer practical space saving coupled with highly attractive design,”
said David Hamill, Chairman Ideal Standard International.
Ideal Standard’s furniture and accessories collections can be
perfectly integrated with the different ranges of ceramics to
assemble the perfect total bathroom that suits each individual
taste.
Ideal Standard Strada – shaped for modern living
With its square-edged look and high-fashion feel, Ideal Standard
Strada is the ultimate modern bathroom collection. This complete
range of slick ceramics and stylish furniture brings a pure
contemporary edge to the entire bathroom. Superb minimalist shapes
are matched with top-quality materials to ensure total enjoyment in
the bathroom.
Ideal Standard Strada’s design creates a unified bathroom
atmosphere. Furniture and ceramics have been conceived to perfectly
complement each other, for a unique ‘high-fashion’ feel with a
directional but classic look that won’t date. A wide range of sizes
and installation options are available to help create just the right
bathroom experience. The collection is available in stylish white or
dark grey finishes and features smooth, sophisticated handles.
Every design aspect has been highly considered to create
intelligent, easy-to use features which not only look good but
provide exceptional everyday comfort. All washbasins offer high
water capacity and extensive surface. Drawers and cupboards offer
excellent storage space and soft-closing for added safety and peace
and quiet. The mirrors are compatible with the different furniture
and washbasin sizes according to individual taste and needs. Ideal
Standard Strada furniture is delivered fully assembled including all
worktops and handles – making it easy, quick and safe to set up.
This collection will offer the design, durability and comfort to
last a lifetime.
Highly popular Ideal Standard Connect
Ideal Standard Connect is a menu-style total bathroom collection,
created by award-winning designer Robin Levien. This very popular
collection is now further expanded with new, smart storage options.
These new options are specifically designed to create additional
space in the bathroom and include towel rails in four different
sizes, a glass tumbler, a lotion dispenser, a grab rail as well as
soap holders. The range’s rounded design offers a clean and modern
look. The beauty of the Ideal Standard Connect range is its
flexibility and individuality; it offers consumers a seamless,
high-end look at a mid-market price tag.
Ideal Standard IOM: easy and coordinated accessories
The Ideal Standard IOM collection is so comprehensive one could
accessorise every corner of the bathroom in one go. This affordable
accessories collection has more than 30 models and includes an
extensive range including tissue boxes to towel rails in different
styles, sizes and shapes for each item. Ideal Standard IOM’s design
and scope of choice bring easy and coordinated harmony to any
bathroom.
Ideal Standard SoftMood: experience luxury details
For a luxurious experience, Ideal Standard has developed the
SoftMood collection of furniture and accessories. This range is the
second generation of the smooth-edged designer furniture and
accessories, first created in 2005. The furniture collection
includes various models of washbasin cabinets, drawers and cupboards
available in six colours and four wooden finishes. The furniture can
be perfectly integrated with the SoftMood bathroom accessories,
which feature frosted glass, chrome finish and inviting shapes to
bring true enjoyment to the bathroom. Ideal Standard SoftMood will
add that luxurious touch to help make every moment in the bathroom
count.
Ideal Standard Strada and Connect are available across Europe. The
IOM range will be available as of April and SoftMood will be
introduced in September.
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