Impey UK, the leading authority on wetroom and specialist showering
products is currently undergoing a period of change and investment
with major changes to its biggest assets – staff, products and
branding.
Leading the way is new Managing Director Martin Carroll who has a
wealth of experience in the bathroom industry with a career
encompassing famous bathroom companies such as Armitage Shanks,
Ideal Standard and Ideal Bathrooms. Responsible for the growth and
development of the Impey product brands, Martin has realigned and
strengthened the team to give more focus to each market sector.
Martin comments, “We have a clear focus of where we want to be and
have increased the marketing team from one person to a new and
energetic team of four. Impey has a very good reputation for quality
products and we want to capitalise on this, reinforcing our team and
product offering in order to achieve the growth we are looking for.
In total we have a team of 85 people at Impey and we excel at
innovation, product development and have the best service team to
assist customers. We have six people in product development and
design and twenty dedicated customer services staff, who are split
into specialist knowledge areas and are supported by a highly
trained technical team. Our external sales team of twenty covers the
whole of the UK and provides a first class service for all our
customers.”
Impey is a continuous innovation company and has recently invested
£100,000 on software to upgrade and improve services.
The new marketing team includes Steve Trigg who has been with Impey
for 5 years and is appointed as Head of Healthcare Marketing. Steve
will be announcing major new product introductions in the
forthcoming weeks which will be just the beginning of a new focus on
Impey Healthcare products in 2011.
A new face joining Impey as Head of Retail Marketing is Gemma
Rickard, who has marketing experience in the homes and DIY sectors
and has expertise in Internet marketing. The retail sector of Impey
is currently undergoing a major review and rebranding which will be
unveiled with new literature and new products shortly.
Responsible for Marketing Services including exhibitions and
brochures is Debbie Smith who has been with Impey for 18 months and,
embracing new media, Neil Whitehead has been appointed as Social
Media Executive and is responsible for building a media personality
for Impey within online communities.
Martin adds, “Personal development training is carried out each
month for all staff. They are our biggest assets and together we
will build on the success Impey has in the wet rooms and healthcare
sectors and will be taking some big and significant steps further.”
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