FORBO FLOORING - Art On Floors
Confirming its position as a leading figure in the world of contemporary
interior design, Forbo Flooring Systems will be showcasing a specially
commissioned art wall at its EC1 showroom during this year’s Clerkenwell Design
Week.
More than 100 pieces of mini-art by up-and-coming artists and designers will be
on display, all of them produced using Forbo’s new revolutionary printed vinyl
product: Floorink. Each of the art works has been specifically created to
demonstrate the unlimited breadth of possibilities offered by this unique
flooring product. Samples of the designs will be available, meaning visitors
will be able to take their favourite piece of mini-art home with them.
Developed by interior specialists Printed Space in partnership with Forbo
Flooring Systems, Floorink presents a dramatic and bespoke opportunity to create
one off flooring designs. Combining unique state-of-the-art digital printing
capabilities with a durable, commercial grade vinyl, Floorink offers designers
free reign to flex their creative muscles.
Using graphics, high-resolution photography, maps, logos or bespoke designs, the
possibilities are literally endless. Printed Space has considerable experience
of dealing with any type, size, scale and complexity of design statement, and
has perfected its high resolution printing process to guarantee pin-sharp and
vivid images.
Janet Lowe, UK Market Manager at Forbo Flooring Systems, said: “Forbo Flooring
Systems has always been at the cutting edge of contemporary design and we feel
it is important for manufacturers to nurture up and coming talent. We are
extremely pleased to be able to offer these artists the opportunity to showcase
their work to a wider audience at Clerkenwell Design Week – and Floorink offers
the perfect medium in which to do so.”
Also forming part of the art wall will be products from across Forbo’s extensive
and fully integrated portfolio, including textiles, Marmoleum and Flotex,
Forbo’s unique flocked floorcovering.
Visitors to the showroom on St John Street will also have the opportunity to win
their own Floorink installation, as Forbo is giving away a bespoke floor for the
winner’s home, produced to their own design. Simply register details at the
showroom during the design week to be in with a chance of winning.
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Arundel Jones Associates Ltd Hill Farm
Business Park, Linton Hill, Maidstone, Kent ME17 4AL
Tel : 01622 745333
news@buildingdesign.co.uk
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