MK ELECTRIC Upgrades Market-Leading App
MK Electric – the UK’s leading manufacturer of wiring devices and accessories –
has enhanced its market-leading app for the iPhone, iTouch and iPad. The app
puts the latest digital technology at the service of the specifier, providing
full specification information without the need for either a lap-top or
encyclopedia-sized catalogue.
MK Electric App version 1.1.0 is already proving popular, with nearly 3,000 of
the existing 8,000 users having already downloaded the update which adds the
Ackermann Specification Guide, a comprehensive range of power and data
distribution systems, to the MK Specification Guide. These users now have full
details on Ackermann products such as: the new Cablelink Plus range – power &
data distribution for solid and suspended floors; the new Onix Plus for screed
floors – stylish, load bearing and robust with IP44 water protection rating; the
Interact Underfloor and Overhead power distribution system – designed for rapid
installation; and Hangmann pendant system – for power, data and compressed air.
The latest version of the app also enables users to tailor it to their needs as
it has a Push Notifications function to allow real-time alerts for news, updates
and promotions and it can also provide multitasking support. The app
demonstrates MK Electric’s commitment to making the latest technologies and
methods of communication work for its customers and clients through constant
improvement. The development of the app is part of Honeywell ED&S’ policy of
moving to digital formats and shows that these formats are faster to update and
more accessible to customers. These formats are also more sustainable as they do
not require paper, ink or logistics.
As with other iPhone apps, the MK App has full touch-screen functionality so
that users can enlarge pages up to 200% with a tap, ‘pinch’ the image to zoom to
any desired level from 1%-200% and ‘flip’ from page to page by wiping a finger
across the screen. Users can also view pages in either portrait or landscape
format, depending on how the device is held.
Navigating the ‘book’ is simple, as instructions at the beginning make clear:
users can go to any page directly by entering a page number on the alphanumeric
keypad, touching a thumbnail of the required page or entering a search term.
Users can share this App with others in three ways – emailing it or posting it
onto either a Twitter or Facebook page.
The MK Electric App also enables users to locate their nearest electrical
wholesaler. Selecting the ‘Find Store’ button produces a list of branches,
nearest to furthest from the user’s current location, using the phone’s GPS. The
App is easily downloaded via the iTunes App store and is free. Updates are
automatically notified to users who can then accept the upgrade and download it
via the App store.
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Arundel Jones Associates Ltd Hill Farm
Business Park, Linton Hill, Maidstone, Kent ME17 4AL
Tel : 01622 745333
news@buildingdesign.co.uk
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