RIELLO ELETTRONICA - Riello UPS Brand Will Consolidate Entire
Riello Elettronica UPS Portfolio
Riello Elettronica has launched a branding initiative designed to reinforce the
global marketing and sales efforts supporting its rapidly growing UPS portfolio.
With immediate effect, all UPS products, including those previously sold under
the AROS name, will be marketed worldwide under the Riello UPS brand, with a new
logo and visual identity. All solar inverter products will be sold under the
AROS Solar Technology brand.
For UPS customers and business partners, the consolidation under the Riello UPS
brand signals the successful conclusion of the 14-year-old integration of Riello
UPS and AROS engineering, manufacturing and marketing resources into a single,
leading, world-class UPS supplier.
Said Roberto Facci, international sales director: “Our UPS customers and
partners will benefit from a stronger focus on the UPS business by a dedicated
UPS team. That will translate into a stronger product portfolio, enhanced
service and support, and stronger brand visibility and communications.”
Fabio Passuello, CEO of Riello Elettronica said: “Both our UPS and solar
inverter businesses have achieved remarkable growth in virtually every market
where we are active.
“By consolidating each business under a dedicated brand, we are creating a
strong marketing platform to support future growth worldwide.”
Solar inverter customers and partners are expected to benefit as AROS Solar
Technology teams focus their attention and resources exclusively on this rapidly
growing sector.
Roberto Facci added: “Consolidating all of our UPS activities under a single,
global brand reflects both our strong UPS positions and our ongoing growth
opportunities, especially in EMEA, India and China.”
Riello UPS currently ranks 4th among UPS vendors worldwide and number 3 in
Europe, according to IMS Research. Riello UPS is the world’s leading
non-US-based UPS vendor.
As the brand consolidation rolls out, UPS and solar inverter customers and
partners will continue to benefit from the full current portfolios of products
and services. The branding initiative will have no impact on employment.
To continue building the Riello UPS brand, the successful three-year-old Riello
UPS sponsorship/partnership with the Ducati Corse motorcycle racing team was
renewed for 2011.
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