Article Date: 6th January 2012

Dulux Trade Launches New Woodcare Website

Dulux Trade - Dulux Paint - Trade Paint - Woodcare Products

Following on from the introduction of its Professional Woodcare Guide, Dulux Trade Woodcare has launched a new website to provide further support to professionals in selecting and using its products – www.duluxtradewoodcare.co.uk.

Choosing the right woodcare coating can sometimes prove difficult, with a vast array of solutions available. Therefore, the enhanced website has been designed with woodcare professionals’ needs in mind, and contains a wealth of information to help them make informed decisions quickly and easily.

With a range of factors to take into consideration when selecting products – such as timber substrate - the new website provides visitors with support in choosing the best product and colour scheme for a project, through a ‘Product Selector’ guide. The handy tool allows them to select the most suitable solution by answering a few simple questions about the project.

The website also includes an easy-to-use ‘System Guide’, which provides information on the product, its recommended basecoat and the suggested application method; as well as durability and spreading rate. The System Guide has been designed not only to help users to select the most functional product, but also to help them apply it effectively and efficiently.

What’s more, visitors to the site are also supported through a dedicated woodcare ‘Advice and Support’ section. The extensive source of information - designed to help users achieve better results, as well as save time and money - contains the latest guidance on sustainability, application tips, and advice for the preparation of surfaces.

Richard Bradley, Marketing Manager, Trade Woodcare at ICI Paints AkzoNobel, comments: “This website has been designed to help make the selection of our products easier and hassle-free for trade professionals. Based on the success we’ve had following the introduction of the Professional Woodcare Guide, it is clear that our customers appreciate the support that we provide which helps them make more informed decisions, as well as keeping them up to date with the latest industry trends.”

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