Article Date: 25th January 2012

Dulux Trade Launches New Sustainability Guide

Dulux Paint Dulux Trade Gloss Paint Trade Paint

Dulux Trade Paints has underlined its commitments to sustainability and first-class customer support, with the launch of the ‘Building a Sustainable Future’ information guide.

The online booklet, which is available from the Dulux Trade website, represents the latest in a line of guides from the company, and explains how it is meeting its ambitious targets incorporating the economic, environmental and social elements of sustainability.

It also provides information and advice to help professional tradesmen make informed decisions about how they can become more sustainable in the selection, application and disposal of products.

ICI Paints AkzoNobel, the parent company of Dulux Trade, is committed to becoming the most sustainable paint manufacturer in the industry. The company’s approach incorporates the total lifecycle of its products, and is based on a strategy of working with suppliers, customers and cutting-edge thinkers to deliver positive impacts from the production, to the application and end of life system of its products.

Susan Kendall, Sustainability Director, ICI Paints AkzoNobel, said: “Our annual sustainability guides are an essential part of meeting and promoting our commitments. We aim to deliver the message that in order to establish a genuinely sustainable solution, it is important to consider the entire lifecycle of a product.

“The most sustainable solution for one project will not necessarily be the best for another – this can differ depending on the requirements and end uses of each job. We aim to help contactors make informed sustainability assessments and select the best products for the task.”

To download ‘Building a Sustainable Future’, visit: http://dulux.trade-decorating.co.uk/sustainability/index.jsp

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