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Article Date: 28th January 2016

Samsung Business Launches for Today’s Modern Workforce

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Samsung Electronics - Lunch Atop a Skyscraper

Samsung Electronics UK Ltd. today recreated the iconic 1932 image ‘Lunch Atop a Skyscraper’, giving it a modern day makeover to launch Samsung Business and reflect today’s modern workforce, 80 years on from the original image.

A contemporary workforce featuring a snapshot of industries that Samsung works with, took to a crossbeam suspended 500 feet from an East London rooftop, to replicate the classic photograph. While the original subjects enjoyed their lunch high above Manhattan, the remake reflects the changing attitudes to the lunchbreak with those pictured using the latest tech to continue their workday tasks.

The image comes as Samsung Business reveals that 34% of the UK spends up to five days a week working on the move, with one in four (24%) believing they are actually more productive when not working from the office.

Brits are increasingly working from more remote and unusual locations with over a quarter (29%) admitting that they had worked in a supermarket, sun lounger or even the gym. Despite this trend, over a third (36%) of workers think the technology they use doesn’t allow them to do the best job. A further 35% believe there would be more opportunities to work from home or on the go if their companies invested into better technology.

The image was created to make the launch of Samsung Business in the UK, a service that offers businesses bespoke solutions delivered by Samsung’s innovative products. Samsung uses the latest technology to improve business operations in the retail, hospitality, transport, education, government, finance and healthcare industry.

Graham Long, Vice President of Samsung’s Business team in the UK & Ireland, said; “Samsung Business is a powerful offering for businesses big and small across a wide range of industries. We want to help businesses become more efficient, and ultimately deliver a better experience for their own customers. Our understanding of what consumers want when it comes to tech means we are in a fantastic, and very unique, position to support any business with their technology needs. We’ve taken the user experience people have embraced and learnt to expect in the consumer market, and we’re now harnessing this to enhance the business experience.”

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